Design strategy Branding UX/UI design Interactive design Experience design
"As a B2B startup striving for product-market fit, we've been showcasing our solutions to potential clients and investors. The swift redesign of our platform and general product advice has led to new business and helped us secure a subsequent funding round." - Ryan Tanna.
Problem & Solution
We needed to deliver the whole product design with basic visual identity within a month, and with a very tight budget. Since we already had a good relationship with the client we decided to take up this challenge.
We came up with the basic brand design within a few days - the main inspiration for us was the name of this new platform - Column. Then, we designed the main screens so the client can quickly implement them and show them to their users. We used the rest of the time designing other screens and adjusting them based on user feedback.