Prototyping UX design Visual design
"Vytas is an accomplished, efficient and creative designer. Not only that, but his process extends to the overall business strategy, making helpful suggestions on feature set and product roadmap. He communicates clearly with both devs and product managers, and, thanks to async-first approach, works quickly and efficiently to produce stylish and usable designs." Michael Dunnett-Stone CEO, Feasy
Problem & Solution
Feasty came to us with an existing MVP iOS app they designed themselves. Even though the app was working, the UX and visual design needed a complete refresh and a complete front-end rewrite. Since it’s going to take some time, we agreed to first fix the biggest issues with their existing app before designing a completely new interface.
Our plan to upgrade the MVP application was to create a new visual language that helps users focus on the content, especially since most of it is video and images. The client also wanted the brand to stand out from the typical recipe apps, hence we applied a bright colour palette with red as the primary one as requested.
Old app before the redesign
Sketches of the redesign. Before designing, we were always sketching out different page layouts. The client would also send me sketches they drew to visualise some of the ideas of layouts they had.